PERFORMANCE MARKETING AGENCY

Paid ads built to sell.

€2M+ in Meta ad spend managed. We build and run campaigns across social, search, video, connected TV and native ads, and we keep testing creative until the numbers work.

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Platforms we run

  • Connected TV

WHAT WE DO

Strategy, creative and media buying from one team.

We build every campaign around your margins and the channels your customers use.

  • Phone on a ring light recording a short video

    Performance Creative

    Static ads, UGC-style videos, short and long video, and landing pages built to convert. Every asset is made for testing, and the winners get new variations.

  • Hands scrolling a social media feed on a phone

    Paid Media

    We run campaigns on social, search, video, connected TV and native networks. Budget moves to what brings sales, and every euro is tracked to a result.

  • Laptop showing an analytics dashboard

    Data & Insights

    Tracking setup, reporting and analysis of what drives your revenue. We find where growth stalls and what to change to get past it.

  • Team planning on a wall of sticky notes

    Growth Strategy

    A plan that ties your business goals to creative and media: which products to push, which markets to enter and how much to spend where.

  • Hands typing on a laptop keyboard

    AI Marketing

    AI tools help us produce more ad variations, write and translate copy for several markets, and read performance data faster. A person still approves every ad before it goes live.

  • Facebook Ads

    prospecting, retargeting and catalog campaigns.

  • Instagram Ads

    Feed, Stories and Reels placements made for mobile.

  • TikTok Ads

    native videos and Spark Ads for the For You feed.

  • YouTube Ads

    in-stream, Shorts and demand campaigns.

  • Google Ads

    Search, Shopping and Performance Max.

  • Pinterest Ads

    campaigns for products people plan and save for.

  • Connected TV Ads

    video ads on smart TVs and streaming apps.

  • Native Ads (Taboola & MGID)

    advertorials and pre-landers on news and content sites.

THE ADFOLD LOOP

Performance marketing built for brands that sell online.

Data, creative and media buying run in a loop, and one growth strategy ties them together.

  1. 01 Data & Insights

    We start with your margins, average order value and what a new customer can cost you. Every campaign gets a target before it gets a budget.

  2. 02 Performance Creative

    The ad itself decides most of the result. We test angles, hooks and formats in small batches and keep what the data supports.

  3. 03 Paid Media

    Ads that hit the target get more budget, the rest get switched off. We scale across platforms and markets and report on revenue and cost per sale.

  4. Growth Strategy

    One plan connects all three, so data shapes the creative and the creative shapes where the budget goes.

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IN NUMBERS

The budgets and markets behind our work

€2M+
Meta ad spend managed
9
Ad platforms: Facebook, Instagram, TikTok, YouTube, Google, Pinterest, Connected TV, Taboola, MGID
EU
Campaigns across European markets, in several languages

HOW WE WORK

From first call to scale in five steps.

  1. Intro call. 30 minutes on your product, margins and goals.

  2. Audit & plan. We review your ad accounts, tracking and creative, then send a written plan with a budget split by platform.

  3. Creative testing. A first batch of ads on small budgets, so we learn quickly what works.

  4. Launch. The winning ads go into structured campaigns with clear targets.

  5. Scale. We raise budget where cost per sale holds and add new platforms and markets.

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Book a free call

QUESTIONS

Frequently asked questions

How much does it cost?

It depends on your ad budget, the number of platforms and how much creative you need. After the first call you get a fixed monthly quote. You pay ad spend directly to the platforms.

How big does my ad budget need to be?

It depends on your product, margins and goals. On the first call we tell you honestly whether your budget is enough to reach them.

Which platforms do you run ads on?

Facebook, Instagram, TikTok, YouTube, Google (Search, Shopping, Performance Max), Pinterest, connected TV, Taboola and MGID. We pick the mix based on your product and audience.

Who owns the ad accounts and the data?

You do. We work inside your own Business Manager and ad accounts, so pixels, audiences and history stay with you.

Do you make the ads too?

Yes. We produce static ads, short videos and landing pages, and we write and translate the copy for each market.

Do you work with brands outside Bulgaria?

Yes. We run campaigns in several European markets and languages, and we work in English and Bulgarian.

Is there a long-term contract?

No. We work month to month with [30] days' notice.

Let's talk about your growth

Tell us about your brand and your goals. We reply within [1 business day].

contact@adfoldmedia.com

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